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Beyond the Traditional CSR: Towards a Sustainable Agenda

In: Corporate Social Responsibility in India

Author

Listed:
  • Ahmad Faraz Khan

    (Manappat Foundation)

  • Asif Akhtar

    (Aligarh Muslim University)

Abstract

Predominantly, Corporate Social Responsibility (CSR) has been approached by organizations in two ways—acting as donors to non-Governmental Organisations (NGOs) engaged in social sector and/or; establishing and funding their own foundations/NGOs. Both these approaches fall short in ensuring sustainability and social impact. This research presents a conceptual model of new found ways of CSR engagement for organizations. The model connects the phenomenon of CSR to a wider developmental agenda. This research explores links of CSR with sustainable development and social entrepreneurship/intrapreneurship. It further tries to expand the policy discourse on CSR by presenting some fresh propositions. The model shall contribute to the growing body of literature on CSR especially in the developing world milieu. It uniquely contributes to the policy making discourse, thereby reducing the vagueness regarding CSR implementation, whether voluntary or mandatory (by law).

Suggested Citation

  • Ahmad Faraz Khan & Asif Akhtar, 2017. "Beyond the Traditional CSR: Towards a Sustainable Agenda," CSR, Sustainability, Ethics & Governance, in: Nayan Mitra & René Schmidpeter (ed.), Corporate Social Responsibility in India, pages 151-159, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-41781-3_11
    DOI: 10.1007/978-3-319-41781-3_11
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    Cited by:

    1. Manfred Max Bergman & Zinette Bergman & Yael Teschemacher & Bimal Arora & Divya Jyoti & Rijit Sengupta, 2019. "Corporate Responsibility in India: Academic Perspectives on the Companies Act 2013," Sustainability, MDPI, vol. 11(21), pages 1-20, October.

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