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The Territory and Business Competitiveness

In: Implementing Sustainability Strategies in Networks and Clusters

Author

Listed:
  • Alessandra De Chiara

    (“L’Orientale” University of Naples)

Abstract

This chapter examines the various theoretical approaches on the existent and mutually interdependent relationship between the territory and its businesses. More specifically, it analyses the contribution of classical economy, the theory of business clusters, international marketing and territorial marketing researches in order to assess the value of the territory for business competitiveness. Ultimately, by placing emphasis on the increasing belief that the territory is one of the key factors for strengthening the business competitive advantage, studies on this topic seek to establish that there are different ways for a territory to be competitive and various alternatives to create competitiveness. The chapter also investigates the valuable contributions of economic actors to the welfare of the community and explains how economic competitiveness/social compatibility and social wellbeing/economic wealth are inseparable pairs. By focusing on small-sized enterprises, of great importance is the mutually interdependent relationship between economy and society that becomes even more relevant when the economic system embraces the world of small businesses.

Suggested Citation

  • Alessandra De Chiara, 2017. "The Territory and Business Competitiveness," CSR, Sustainability, Ethics & Governance, in: Implementing Sustainability Strategies in Networks and Clusters, chapter 0, pages 3-23, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-40201-7_1
    DOI: 10.1007/978-3-319-40201-7_1
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