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Strategies and the Momentum of Technological Change

In: Future Viability, Business Models, and Values

Author

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  • Friedrich Glauner

    (Cultural Images Values Management
    Eberhard Karls Universität Tübingen)

Abstract

Technological evolution has potential for new business models, but it also pulls the rug from underneath old industries, markets, or the basic assumptions of an economy that is still committed to broad and active participation. The threat to their survival is putting companies under pressure. Developing lastingly viable strategies not only means understanding how markets are changing, but also knowing how participation in the basic economic and value creation processes can safeguard healthy consumership. Faced with markets and business processes that are becoming more and more dynamic, intricate, and densely packed, companies have three major issues on their strategic plates: first, they need to reinvent themselves, again and again. To survive in such markets, companies—second—need to reconcile the apparently irreconcilable: to be highly flexible and to be unmistakably unique. Third, companies need an unerring sense for finding the mechanisms that actually deliver a competitive advantage in the haystack of data, relationships, and interdependencies they are sitting on. Coping with complexity seems to have become the essence of modern management.

Suggested Citation

  • Friedrich Glauner, 2016. "Strategies and the Momentum of Technological Change," CSR, Sustainability, Ethics & Governance, in: Future Viability, Business Models, and Values, chapter 1, pages 1-10, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-34030-2_1
    DOI: 10.1007/978-3-319-34030-2_1
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