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Melles & Stein: Transformation from the Core Business—The Path to Sustainable Trade Fair Services

Author

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  • Nicole Stein

    (Melles & Stein Messe-Service GmbH)

Abstract

Melles & Stein Messe-Service GmbH turned the crisis of the COVID-19 pandemic into an opportunity for reinvention, emerging as a leader in sustainable trade fair services. With a vision to reshape an industry not traditionally associated with sustainability, the company redefined its internal practices and service offerings—from CO2-optimized logistics to circular food systems and inclusive staffing models. By making sustainability visible, measurable, and client-centered, Melles & Stein not only strengthened existing partnerships but also attracted new clients seeking responsible event solutions. This chapter illustrates how a clear commitment to environmental and social values, combined with continuous innovation and stakeholder engagement, can transform a traditional service provider into a pioneer of sustainable change. Melles & Stein’s journey offers a blueprint for companies aiming to align business success with ecological and social responsibility.

Suggested Citation

  • Nicole Stein, 2026. "Melles & Stein: Transformation from the Core Business—The Path to Sustainable Trade Fair Services," CSR, Sustainability, Ethics & Governance,, Springer.
    • Handle: RePEc:spr:csrchp:978-3-032-13293-2_10
    DOI: 10.1007/978-3-032-13293-2_10
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