IDEAS home Printed from https://ideas.repec.org/h/spr/csrchp/978-3-032-00086-6_5.html

Artificial Intelligence and its Implications for Media Sustainability in Romania

In: Sustainability and Social Responsibility of the Media and in the Media

Author

Listed:
  • Georgiana Camelia Stănescu

    (University of Craiova, Faculty of Letters)

Abstract

Artificial intelligence tools’ widespread emergence has revolutionized how media content is produced, sold, and consumed. From chatbots that can write a news story in seconds if they have the necessary data to tools that generate images or photos based on the text provided, they have all changed procedures and how newsrooms work. With these phenomena has come a very dangerous one: the risk of fake news. Several websites and apps generate fake news on demand, especially when it comes to topics of interest. In this context, the media play an overwhelmingly important role. There is a need for credible media outlets to provide quality, verified content. However, artificial intelligence is increasingly weakening media institutions. To maintain their profits, some companies in the industry are starting to replace journalists with artificial intelligence tools. For example, a famous Romanian trust already has an AI-generated news anchor for a sports website. So, from avatars to tools for automating other tasks in newsrooms, they are all putting journalists’ jobs at risk and, thus, the economic and social sustainability of the whole industry. This article analyses how artificial intelligence affects media organizations in Romania through qualitative methods. In this context, the authorities should take measures to protect the press in particular, but also the population in general, because the reduction of specialized media trained in this field may endanger democracy itself due to fake news. The article could be helpful for journalists, researchers, and national decision-makers.

Suggested Citation

  • Georgiana Camelia Stănescu, 2026. "Artificial Intelligence and its Implications for Media Sustainability in Romania," CSR, Sustainability, Ethics & Governance, in: Milan Todorovic & Samuel O. Idowu & Silvia Puiu (ed.), Sustainability and Social Responsibility of the Media and in the Media, pages 89-110, Springer.
    • Handle: RePEc:spr:csrchp:978-3-032-00086-6_5
    DOI: 10.1007/978-3-032-00086-6_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:csrchp:978-3-032-00086-6_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.