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Public Relations and Sustainability: Points of Friction in a Complex Relationship

Author

Listed:
  • Sigrid Kannengießer

    (Department of Communication, University of Münster)

  • Lennart Rettler

    (Department of Communication, University of Münster)

  • Ulrike Röttger

    (Department of Communication, University of Münster)

  • Helena Stehle

    (Department of Communication, University of Münster)

Abstract

We model public relations as a specific form of strategic communication that plays a crucial role in the transformation toward sustainability that encompasses social, ecological, and economic aspects in equal measure. Such transformation is urgently needed because of the multiple crises that societies are facing worldwide. Drawing on existing literature, we discuss three different modes of the relationship between sustainability and public relations, namely (1) public relations about sustainability, (2) public relations for sustainability, and (3) the sustainability of public relations. Analyzing the interrelationship of these different modes, we reveal points of friction between them that must be acknowledged if the crucial role and responsibility of public relations in the transformation are to be impactful.

Suggested Citation

  • Sigrid Kannengießer & Lennart Rettler & Ulrike Röttger & Helena Stehle, 2025. "Public Relations and Sustainability: Points of Friction in a Complex Relationship," CSR, Sustainability, Ethics & Governance,, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-89486-2_3
    DOI: 10.1007/978-3-031-89486-2_3
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