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How Purpose Drives Sustainable Business Transformation and Well-Being: Practical Wisdom of Taoism

In: Sustainable Transformation and Well-being

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  • Liangrong Zu

Abstract

In the ever-changing world of modern business, the ancient philosophy of Taoism provides a valuable guide to achieving sustainable business transformation. This chapter explores how business can move beyond the confines of traditional, profit-focused models by adopting a purpose-centric approach rooted in Taoist principles. The shift toward this purpose-driven strategy incorporates Taoist teachings such as balance, harmony, and sustainability. By following the Middle Path of Tao, organizations can successfully merge ethical decision-making, employee welfare, and long-term prosperity that respect both the individual and the group, as well as the corporation and the planet. The Taoist-influenced, purpose-driven model thus emerges not just as an ethical duty but also as a practical wisdom that fosters lasting customer loyalty and sustainable profitability. The chapter also discusses the paradigm shift in business from profit-focused to purpose-oriented, sustainable strategies. It underlines the increasing need for businesses to focus beyond profits and explores how integrating Taoist wisdom can promote sustainable growth and transformation in contemporary businesses. The chapter also discusses how purpose and the wisdom of Taoism can contribute to the improved well-being of business leaders.

Suggested Citation

  • Liangrong Zu, 2025. "How Purpose Drives Sustainable Business Transformation and Well-Being: Practical Wisdom of Taoism," CSR, Sustainability, Ethics & Governance, in: Marisa Mühlböck (ed.), Sustainable Transformation and Well-being, pages 29-43, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-75566-8_3
    DOI: 10.1007/978-3-031-75566-8_3
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