The Small and Medium Enterprises’ Perception of the Concept of Corporate Social Responsibility

The purpose of this paper is to study the perception of corporate social responsibility (CSR) by small and medium-sized business (SMB) and to show pivot motives of CSR performances. To achieve it, several analytical researches as well as reports concerning SMB’s attitude towards social and environmental performances were considered. The paper puts special emphasis on the good practices of CSR applicable to small and medium-sized companies. Both general and specific attempts within CSR performances are included in the list of good practices for small and medium-sized entities. The contribution of the paper into the subject area is demonstrated by analyzing costs of CSR performances and barriers of utilizing social and environmental actions by the SMB. At the same time, the chapter shows motives and benefits derivable from being socially responsible by small or medium-sized enterprise. In addition, this paper shares some of the highlights concerning SMB’s requirements in the attempt to improve their CSR practices. In the meanwhile, the present paper is looking into these aspects of CSR strategy that will beneficial to SMB owners, stakeholders, in particular local communities and society in general.