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The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective

In: Rethinking Business Responsibility in a Global Context

Author

Listed:
  • Camilla Barbarossa

    (Toulouse Business School)

  • Patrick E. Murphy

    (Mendoza College of Business, University of Notre Dame)

Abstract

This chapter investigates the question if CSR has buffering or backfiring effects when CSR-practicing corporations are involved in a crisis regarding corporate social irresponsibility (CSI). First, the notion of CSI is described, examining the emotional and evaluative processes that lead consumers to engage in negative behaviors against wrongdoing corporations. The notion of CSR as a possible moderator of the above processes is then introduced. Theoretical and empirical evidence that support both the buffering and backfiring effects for CSR-practicing corporations facing a crisis are reviewed, and the main findings are discussed.

Suggested Citation

  • Camilla Barbarossa & Patrick E. Murphy, 2020. "The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective," CSR, Sustainability, Ethics & Governance, in: Bodo B. Schlegelmilch & Ilona Szőcs (ed.), Rethinking Business Responsibility in a Global Context, pages 257-277, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-34261-6_15
    DOI: 10.1007/978-3-030-34261-6_15
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