IDEAS home Printed from https://ideas.repec.org/h/spr/csrchp/978-3-030-15624-4_11.html
   My bibliography  Save this book chapter

Case Study: CSR at Air France-KLM

In: Corporate Sustainability and Responsibility in Tourism

Author

Listed:
  • Johan Bouwer

    (Breda University of Applied Sciences)

  • Paul Peeters

    (Breda University of Applied Sciences)

  • Rob Bongaerts

    (Breda University of Applied Sciences)

  • Eke Eijgelaar

    (Breda University of Applied Sciences)

Abstract

This case study provides an analysis of the way in which a leading airline company in the world, Air France-KLM, applies Corporate Social Responsibility (CSR) within its business activities. The analysis is based on a conceptualisation of the term itself and the policy of and activities performed by the company. Other companies in the airline industry regard the Air France-KLM as a ‘good practice’ since it acts in an exemplary way on the integration of sustainability in the three major domains of CSR: economy, people and environment. It caters for environmental protection, customer experience, responsible human resources and local development. A challenge remains for the whole of the airline industry: to reconsider the very purpose of their business and start working on CSR 2.0. In CSR 2.0 sustainability, scalability, responsiveness and ‘glocality’ become part of an airline’s very DNA and are not regarded mere ‘defensive’ measurements for satisfying the ‘customer’ and politics.

Suggested Citation

  • Johan Bouwer & Paul Peeters & Rob Bongaerts & Eke Eijgelaar, 2019. "Case Study: CSR at Air France-KLM," CSR, Sustainability, Ethics & Governance, in: Dagmar Lund-Durlacher & Valentina Dinica & Dirk Reiser & Matthias S. Fifka (ed.), Corporate Sustainability and Responsibility in Tourism, chapter 0, pages 181-189, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-15624-4_11
    DOI: 10.1007/978-3-030-15624-4_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:csrchp:978-3-030-15624-4_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.