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Please Welcome CSR 2.0

In: Rethinking Strategic Management

Author

Listed:
  • Henry Mintzberg

    (McGill University)

Abstract

Enough of business as usual, especially in the form of Corporate Social Irresponsibility (CSI 0.0). A healthy society balances the market forces of the private sector with the democratic needs of the public sector and the community concerns of the plural sector (“civil society”). Beyond the responsible attention to conditions only (CSR 1.0), it is time for substantial addressing of cause (CSR 2.0). While we should be appreciating CSR 1.0 for its damage control, we should be welcoming CSR 2.0 for helping to reverse the damage. We need as much serious corporate social responsibility as we can get. It is time for the citizens and neighbors who work in business to get serious about corporate social responsibility.

Suggested Citation

  • Henry Mintzberg, 2019. "Please Welcome CSR 2.0," CSR, Sustainability, Ethics & Governance, in: Thomas Wunder (ed.), Rethinking Strategic Management, chapter 0, pages 43-46, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-06014-5_2
    DOI: 10.1007/978-3-030-06014-5_2
    as

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