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Sustainability and Technology Acceleration—How to Surf the Killer Waves: A Systems Thinking Approach to Become Fit for the Future

In: Rethinking Strategic Management

Author

Listed:
  • Rüdiger A. Röhrig

    (The Natural Step Germany (TNS) & Sustainable Growth Associates (SGA))

  • Edwin J. M. Janssen

    (The Natural Step Germany (TNS) & Sustainable Growth Associates (SGA))

Abstract

Addressing key decision makers of any organization, this chapter not only answers the question, ‘Why’ any organization must walk through a fundamental transformation to become fit for the future, it also provides a sound response on ‘What’ to do and ‘How’ to do it, taking a systems perspective. While many of the mentioned concepts, terms, methodologies, tools, etc. might sound familiar, this chapter takes a System Integrator Approach, comparable to an Original Equipment Manufacturer (OEM), building on the capabilities of its Tier 1 and Tier 2 partners to provide the integrated solution that stakeholders ask for. Two essential processes, namely ACER and ADVISE, put existing knowledge and experience in system context, thus leading to complete new insights. Based on the introduced mental models and language, the relevance of collaboration over competition will become obvious, with the guiding theme being context-driven, purposeful innovation leadership, inviting the new leaders to take over.

Suggested Citation

  • Rüdiger A. Röhrig & Edwin J. M. Janssen, 2019. "Sustainability and Technology Acceleration—How to Surf the Killer Waves: A Systems Thinking Approach to Become Fit for the Future," CSR, Sustainability, Ethics & Governance, in: Thomas Wunder (ed.), Rethinking Strategic Management, chapter 0, pages 345-375, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-06014-5_17
    DOI: 10.1007/978-3-030-06014-5_17
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