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Siemens Intrapreneurs Bootcamp: Purpose-Driven Innovation to Unleash People’s Potential for Impact-Based Business

In: Rethinking Strategic Management

Author

Listed:
  • Laura Engelhardt

    (Siemens AG)

  • Steffen Mayer

    (Siemens AG)

  • Christoph Krois

    (Siemens AG)

  • Bettina Maisch

    (Siemens AG)

Abstract

This case study demonstrates the power of large corporations to innovate for a greater good in a VUCA (volatile, uncertain, complex, and ambiguous) world. It portrays the pioneering setup and concept of the Siemens Intrapreneurs Bootcamp: a global initiative for change makers to co-create the future with a consequent focus on people, their unique genius’ as well as individual and collective purpose. Based on a program in 2017 with participants from 35 nations and all Siemens Divisions, it was demonstrated that the Siemens Intrapreneurs Bootcamp has the potential to contribute to a significant culture shift towards an environment that rewards disruptive thinking: A culture of continuous innovation that will decide upon long-term success of an established company in times of ever faster technology developments and business disruptions. Future developments concentrate on specific topics such as Artificial Intelligence as well a strengthening supporter networks.

Suggested Citation

  • Laura Engelhardt & Steffen Mayer & Christoph Krois & Bettina Maisch, 2019. "Siemens Intrapreneurs Bootcamp: Purpose-Driven Innovation to Unleash People’s Potential for Impact-Based Business," CSR, Sustainability, Ethics & Governance, in: Thomas Wunder (ed.), Rethinking Strategic Management, chapter 0, pages 295-312, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-06014-5_14
    DOI: 10.1007/978-3-030-06014-5_14
    as

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