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Mindsets for Linking Strategy and Sustainability: Planetary Boundaries, Social Foundations, and Sustainable Strategizing

In: Rethinking Strategic Management

Author

Listed:
  • Thomas Wunder

    (Neu-Ulm University of Applied Sciences)

Abstract

Sustainability today is very different from what it meant only a few years ago. We have crossed at least four planetary boundaries and are facing severe shortfalls in our social foundations. The Earth has entered a new geological epoch called “Anthropocene”. Today, investors, customers, and other groups in and beyond a business ecosystem are increasingly demanding that companies manage their impacts and make effective contributions to sustainable development. A typology of three strategizing mindsets will help corporate leaders to make business sense of sustainability. In Strategizing-as-Usual, sustainability is seen as an unfolding market shift much like any other business opportunity or threat. With a Sustainable Strategizing 1.0 mindset, executives pro-actively seek to create win-win situations between economic and social or ecological performance. Leaders following a Sustainable Strategizing 2.0 mindset consider socio-ecological future fitness as a prerequisite for economic future fitness and ask “What can my business do for sustainability?”. They follow a societal purpose and seek to achieve positive systems impact through a variety of levers. Strategists need to be aware of and reflect their own strategizing mindset before they make strategic decisions toward a thriving future for both business and society.

Suggested Citation

  • Thomas Wunder, 2019. "Mindsets for Linking Strategy and Sustainability: Planetary Boundaries, Social Foundations, and Sustainable Strategizing," CSR, Sustainability, Ethics & Governance, in: Thomas Wunder (ed.), Rethinking Strategic Management, chapter 0, pages 1-40, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-06014-5_1
    DOI: 10.1007/978-3-030-06014-5_1
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    Cited by:

    1. Roberta De Angelis & Robert Morgan & Luigi M. De Luca, 2023. "Open strategy and dynamic capabilities: A framework for circular economy business models research," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4861-4873, November.

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