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Technical, Business and Policy Challenges of Mobile Television

In: Telecommunication Markets

Author

Listed:
  • Johannes M. Bauer
  • Imsook Ha
  • Dan Saugstrup

Abstract

Mobile TV is considered an important component of the future portfolio of mobile services. It illustrates many of the challenges of developing sustainable business models for advanced mobile services. The value net of mobile TV requires coordination and collaboration among a larger number of market players than mobile voice services. Using South Korea, a mobile TV pioneer, and the United States as rich case studies the paper examines how technology, policy, and business decisions jointly influence the mobile TV market. Whereas there does not seem to be a “best” market design, we identify choices that tend to impede the development of mobile TV. South Korea has been able to accelerate the early introduction of mobile TV but the US market-led approach seems to provide more flexibility to experiment and discover viable business models.

Suggested Citation

  • Johannes M. Bauer & Imsook Ha & Dan Saugstrup, 2009. "Technical, Business and Policy Challenges of Mobile Television," Contributions to Economics, in: Peter Curwen & Justus Haucap & Brigitte Preissl (ed.), Telecommunication Markets, pages 417-432, Springer.
    • Handle: RePEc:spr:conchp:978-3-7908-2082-9_23
    DOI: 10.1007/978-3-7908-2082-9_23
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