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The Antecedent Intention to Purchase Eco-Friendly Motorcycles

In: Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023)

Author

Listed:
  • Tanti Handriana

    (Universitas Airlangga, Faculty of Economics and Business)

  • Praptini Yulianti

    (Universitas Airlangga, Faculty of Economics and Business)

  • Aloysius Alvin Susetyo

    (Universitas Airlangga, Faculty of Economics and Business)

Abstract

The aims of this study to analyze the factors that influence consumer intentions to buy eco-friendly motorcycles. The data are collected through an online survey. This research involved 190 respondents. The Structural Equation Model (SEM) with Partial Least Square software used as analysis technique in this study. There are four hypotheses are accepted, namely the influence of environmental concern to perceived environment, the effect of environmental concern on economic sacrifice for the environment, the influence of perceived environment to purchased intention, as well as the effect of the economic sacrifice for environmental has a positive effect on purchased intention. But the hypothesis about the influence of environmental concern to purchased intention is not accepted.

Suggested Citation

  • Tanti Handriana & Praptini Yulianti & Aloysius Alvin Susetyo, 2024. "The Antecedent Intention to Purchase Eco-Friendly Motorcycles," Atlantis Highlights in Economics, Business and Management, in: Keni Keni & Hetty Karunia Tunjungsari & Teoh Ai Ping (ed.), Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023), pages 30-42, Springer.
    • Handle: RePEc:spr:atlecp:978-94-6463-508-9_4
    DOI: 10.2991/978-94-6463-508-9_4
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