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Studies on Commitment

In: New Consumer Behavior Theories from Japan

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  • Akira Shimizu

    (Keio University)

Abstract

In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfactionSatisfaction with and passion for the brand after making a purchase, as described in Chap. 2 , is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.

Suggested Citation

  • Akira Shimizu, 2021. "Studies on Commitment," Advances in Japanese Business and Economics, in: New Consumer Behavior Theories from Japan, chapter 0, pages 57-74, Springer.
    • Handle: RePEc:spr:advchp:978-981-16-1127-8_4
    DOI: 10.1007/978-981-16-1127-8_4
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