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Measuring the Impact of a Blog: Quantitative and Qualitative Aspects

In: New Consumer Behavior Theories from Japan

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  • Akira Shimizu

    (Keio University)

Abstract

In Chap. 1 , it was elucidatedBlog that SNSSocial Networking Service (SNS) is often used by young people at the time of a product purchase. Using real data, Chap. 2 demonstrated that there are some pioneering conceptual models of information communication that consider the effect of SNS in Japan and these concepts are valid. The marketing and science research group sponsored by the Japan Marketing Association (JMA) measured the effect of blogsBlog quantitatively as well as qualitatively over two years, that is, FY2006 and FY2007. Given that SNSSocial Networking Service (SNS) consisted mainly of blogsBlog prior to the emergence of TwitterTwitter and Facebook,Facebook measuring its effect is significant even today when it comes to reviewing the role of SNS.Social Networking Service (SNS) In this chapter, literature related to the Internet will be reviewed and the effect that the quality and quantity of blogBlog posts have on purchasing will be checked using the data from this study group.

Suggested Citation

  • Akira Shimizu, 2021. "Measuring the Impact of a Blog: Quantitative and Qualitative Aspects," Advances in Japanese Business and Economics, in: New Consumer Behavior Theories from Japan, chapter 0, pages 41-56, Springer.
    • Handle: RePEc:spr:advchp:978-981-16-1127-8_3
    DOI: 10.1007/978-981-16-1127-8_3
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