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Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition

In: Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)

Author

Listed:
  • Satriya Bayu Aji

    (Politeknik Negeri Batam)

  • Nurul Fadilah

    (Politeknik Negeri Batam)

  • Desi Ratna Sari

    (Politeknik Negeri Batam)

  • Tian Havwini

    (Politeknik Negeri Batam)

  • Feby Feby

    (Politeknik Negeri Batam)

Abstract

SEASAC attempts to implement competition in a sales training program. The use of English in the tournament can be challenging for speakers of English as a foreign language, especially in the opening, negotiating, handling complaints, and closing a deal, due to implicature. Therefore, a study in the field of linguistics can provide a meaningful insight. The purpose of this study is to examine how conversational implicature, based on Grice’s maxims, were constructed. This research adopted a descriptive qualitative approach. The data were obtained from audio transcripts of the recorded final round. The data went through data reduction, data display, and conclusion drawing/verification. Several members of the research team conducted the coding process based on the relevant maxims. The results indicate that the sellers conveyed more implicature than the buyer to induce certain emotional states. This study confirms the results of the previous studies on the use of vague language during negotiation.

Suggested Citation

  • Satriya Bayu Aji & Nurul Fadilah & Desi Ratna Sari & Tian Havwini & Feby Feby, 2026. "Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition," Advances in Economics, Business and Management Research, in: Jessica Olifia & Dewi Junita & Aprizal Putra & Susi Lestari & Sarah Ulfah Al Amany & Syafri Naldi (ed.), Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025), pages 408-422, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-990-2_26
    DOI: 10.2991/978-94-6463-990-2_26
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