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Exploring Digital Payment Adoption through the Technology Acceptance Model: The Mediating Role of Attitude Toward Use in QRIS Implementation

In: Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)

Author

Listed:
  • Aufa Habibie

    (Lambung Mangkurat University, Faculty of Economics and Business)

  • Hastin Umi Anisah

    (Lambung Mangkurat University, Faculty of Economics and Business)

Abstract

In the digital era, the adoption of cashless payment systems has accelerated, with QRIS (Quick Response Code Indonesian Standard) emerging as a key innovation in Indonesia’s financial ecosystem. This study investigates the effect of Perceived Usefulness and Perceived Ease of Use on QRIS transaction adoption among millennial users, with Attitude Toward Use serving as a mediating variable. A quantitative approach was employed using purposive sampling, yielding 200 valid responses from millennial QRIS users in Banjarbaru City. Data was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS 4.0. The findings reveal that both perceived usefulness and perceived ease of use significantly influence QRIS adoption directly and indirectly through attitude. Moreover, attitude toward use plays a crucial mediating role, strengthening the relationship between these perceptions and adoption behavior. These results affirm the applicability of the Technology Acceptance Model (TAM) in the context of digital payment adoption in emerging markets. This study contributes to the growing literature on digital financial services by providing empirical evidence from Indonesia, while also offering practical insights for policymakers and service providers seeking to enhance QRIS adoption among millennials.

Suggested Citation

  • Aufa Habibie & Hastin Umi Anisah, 2025. "Exploring Digital Payment Adoption through the Technology Acceptance Model: The Mediating Role of Attitude Toward Use in QRIS Implementation," Advances in Economics, Business and Management Research, in: Thurai Murugan Nathan & Abdelhak Senadjki & Hemaniswarri Dewi Dewadas & Siti Nur Amira Othman & Ravi (ed.), Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025), pages 410-423, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-968-1_28
    DOI: 10.2991/978-94-6463-968-1_28
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