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Sustainable Development Through Discrete Pathways: AI and Organizational Creativity in Saudi Arabia’s Healthcare Sector

In: Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)

Author

Listed:
  • Hassan Mousa

    (Al-Madinah International University)

  • Majed Al-Dubai

    (Al-Madinah International University)

Abstract

This investigation examines the independent contributions of artificial intelligence (AI) capabilities and organizational creativity to sustainable development outcomes within Saudi Arabia’s healthcare sector. Despite theoretical predictions of synergistic interactions between technological and creative capabilities, empirical evidence from institutionalized healthcare contexts remains limited. This study, employing structural equation modelling with data from 304 healthcare professionals across two major healthcare institutions, reveals unexpected findings that challenge prevailing theoretical assumptions. Contrary to established technology management literature, the analysis demonstrates that AI capabilities and organizational creativity function as parallel, non-interactive contributors to sustainability rather than exhibiting the synergistic relationships hypothesized in existing theoretical frameworks. All five dimensions of AI capabilities examined, Data Infrastructure, Technology, Technical Skills, Business Skills, and Organizational Change Capacity, demonstrate strong positive direct effects on sustainable development outcomes, with standardized coefficients ranging from 0.307 to 0.590. Organizational creativity similarly exhibits positive direct effects, albeit with more modest magnitudes (β = 0.202-0.244). However, the comprehensive absence of significant moderation effects across all hypothesized interactions challenges conventional assumptions about technology-creativity synergies, suggesting that highly regulated healthcare environments may fundamentally alter how organizational capabilities translate into sustainable outcomes.

Suggested Citation

  • Hassan Mousa & Majed Al-Dubai, 2025. "Sustainable Development Through Discrete Pathways: AI and Organizational Creativity in Saudi Arabia’s Healthcare Sector," Advances in Economics, Business and Management Research, in: Thurai Murugan Nathan & Abdelhak Senadjki & Hemaniswarri Dewi Dewadas & Siti Nur Amira Othman & Ravi (ed.), Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025), pages 360-380, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-968-1_26
    DOI: 10.2991/978-94-6463-968-1_26
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