Factors Influencing Working Adults’ Willingness to Plan for Long-Term Care in Malaysia

In Malaysia, the increasing elderly population has increased the need for long-term care planning, especially among working adults. This demographic has a higher likelihood of having disposable income because of stable income from performing work. Thus, they are more likely to integrate long-term care considerations into their financial planning. This study aims to investigate how social influences, perceived control and attitude affect the willingness of Malaysian working adults to plan for long-term care. Additionally, the role of attitudes towards long-term care as a mediating factor in these relationships is also examined. In this study, the seven hypotheses were underpinned by the Theory of Planned Behaviour (TPB), which provides the framework for understanding the willingness of individuals, to what extent and in which behaviours, their beliefs intend to influence. Self-administered surveys were used to collect data for the research, which included a sample of 579 working individuals. The research was analysed and evaluated using the Partial Least Squares Structural Equation Modelling. Through the understanding of psychological and behavioural factors that influence working individuals, the research is used to explain the willingness to engage in long-term care planning. In addition to expanding academic literature, this also serves as a guideline for future research and provides essential information to Malaysian policymakers and healthcare practitioners by developing effective policies and focused marketing efforts to promote proactive long-term healthcare planning among working adults.