IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-938-4_26.html

Business Model Transformation of Sustainable Palm Sugar Industry through Renewable Energy and Digital Marketing in Talaitad Utara Village

In: Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025)

Author

Listed:
  • Melky Elia Kristna Paendong

    (Politeknik Negeri Manado, Business Administrasion Department)

  • Arief Perdana Kumaat

    (Politeknik Negeri Manado, Electrical Engineering Department)

  • Dominikus Andreo Maryadi

    (Politeknik Negeri Manado, Accounting Department)

Abstract

The rising demand for sustainable and health-oriented food products has created new opportunities for rural agro-industries in Indonesia. This study explores the integration of photovoltaic (PV) technology and business model innovation in the palm sugar granules (gula semut) production process in Talaitad Utara Village, North Sulawesi. Through a qualitative-descriptive approach combining field observations, focus group discussions (FGDs), and prototype testing, the research demonstrates significant improvements in production efficiency, product consistency, and environmental impact. The application of PV-based heating systems led to a 20–30% reduction in cooking time, stabilized thermal control, and eliminated smoke pollution from firewood combustion. Concurrently, the implementation of the Business Model Canvas (BMC) framework enabled a structural transformation in the value chain, including diversification of marketing channels, cooperative formation, and digital marketing readiness. The findings indicate that combining renewable energy and business model transformation is a feasible and replicable solution to revitalize traditional agro-industries and align them with sustainability goals. This study not only validates the practical application of green technology in rural settings but also offers a foundation for future research in broader agricultural and entrepreneurial contexts.

Suggested Citation

  • Melky Elia Kristna Paendong & Arief Perdana Kumaat & Dominikus Andreo Maryadi, 2025. "Business Model Transformation of Sustainable Palm Sugar Industry through Renewable Energy and Digital Marketing in Talaitad Utara Village," Advances in Economics, Business and Management Research, in: Muhammad Udin Harun Al Rasyid & Nurul Fahmi & Yuliana Sukarmawati & I Wayan Sutina & Upayana Wiguna (ed.), Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025), pages 215-222, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-938-4_26
    DOI: 10.2991/978-94-6463-938-4_26
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-938-4_26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.