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Evaluating the Impact of Green Tourism on Religious and Honeymoon Tourism in Bali and India: A Cross-Country Analysis Using SEM-PLS

In: Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025)

Author

Listed:
  • Kadek Jemmy Waciko

    (Politeknik Negeri Bali, Department of Business Administration)

  • I Nyoman Suka Sanjaya

    (Politeknik Negeri Bali, Department of Business Administration)

  • Rifqi Nur Fakhrurozi

    (Politeknik Negeri Bali, Department of Business Administration)

  • Upayana Wiguna Eka Saputra

    (Politeknik Negeri Bali, Department of Business Administration)

  • Asha Kamath

    (Manipal Academy of Higher Education, Department of Applied Statistics and Data Science)

  • Satyanarayana Satyanarayana

    (Manipal Academy of Higher Education, Department of Applied Statistics and Data Science)

Abstract

This study investigates the impact of green tourism on religious and honeymoon tourism in Bali (Indonesia) and Karnataka (India) through a cross-country comparative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Drawing on data from 220 respondents (110 from each country), the research examines how sustainability practices (SP) shape destination image (DI), tourist experience (TE), and revisit intention (RI), with mediating roles of religious tourism satisfaction (RTS) and honeymoon tourism satisfaction (HTS). Results reveal that SP strongly enhances DI and TE in both regions, underscoring its foundational role in destination appeal. However, significant divergences emerge in tourist behavior: in Indonesia, high HTS paradoxically reduces RI (β = − 0.338), likely due to honeymoon trips being framed as “once-in-a-lifetime” experiences. Conversely, in India, HTS strongly drives RI (β = 0.442), reflecting repeatable luxury perceptions. TE emerges as a universal driver of loyalty, surpassing DI, while RTS is consistently linked to TE in both countries. Multi-group analysis highlights cultural and contextual differences, such as Indonesia’s image-driven HTS versus India’s experience-driven HTS. Strategic implications emphasize tailoring sustainability initiatives to niche market dynamics, prioritizing experiential quality over promotional imagery. This study bridges theoretical gaps by validating a context-sensitive framework for sustainable tourism management in religious and honeymoon segments, offering actionable insights for destination authorities in Asia and beyond.

Suggested Citation

  • Kadek Jemmy Waciko & I Nyoman Suka Sanjaya & Rifqi Nur Fakhrurozi & Upayana Wiguna Eka Saputra & Asha Kamath & Satyanarayana Satyanarayana, 2025. "Evaluating the Impact of Green Tourism on Religious and Honeymoon Tourism in Bali and India: A Cross-Country Analysis Using SEM-PLS," Advances in Economics, Business and Management Research, in: Muhammad Udin Harun Al Rasyid & Nurul Fahmi & Yuliana Sukarmawati & I Wayan Sutina & Upayana Wiguna (ed.), Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025), pages 163-171, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-938-4_20
    DOI: 10.2991/978-94-6463-938-4_20
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