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Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development

In: Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

Author

Listed:
  • Emmanuel Nii Ayi Solomon

    (Accra Technical University, Marketing)

  • Robert Ebo Hinson

    (University of Ghana, Marketing)

  • Stephen Mahama Braimah

    (University of Ghana, Marketing)

Abstract

Revenge tourism, the surge of travel after COVID-19—has been hailed as resilience, yet visitor numbers disguise fragility. This commentary argues that surging arrivals fuel workforce burnout, overtourism, and community strain rather than sustainable recovery. Using a dialogical perspective, the paper highlights competing voices: tourists seeking liberation at crowded icons like the Louvre or the Great Wall; workers at Kakum National Park stretched thin by overwhelming demand; communities near Table Mountain balancing economic benefits with rising costs; and managers in Bali torn between celebrating growth and imposing limits. These tensions show revenge tourism as a contested negotiation, not a harmonious rebound. Sustainable recovery requires shifting from volume to value, embedding workforce well-being into branding, and amplifying community voices. Revenge tourism should be read less as triumph and more as warning: growth without reflection is fragility disguised as resilience.

Suggested Citation

  • Emmanuel Nii Ayi Solomon & Robert Ebo Hinson & Stephen Mahama Braimah, 2025. "Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development," Advances in Economics, Business and Management Research, in: Michael Snowden & Elikem Chosnel Ocloo & Peter Nyanor & Amevi Acakpovi (ed.), Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), pages 29-33, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-930-8_4
    DOI: 10.2991/978-94-6463-930-8_4
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