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Sustainable HR Practices as a Catalyst for Green Finance Adoption in Ghanaian Banks: The Mediating Role of Employee Sustainability Literacy and Moderating Influence of Regulatory Pressure

In: Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

Author

Listed:
  • Rita Sarkodie Baffoe

    (Accra Technical University, Department of Management and Public Administration)

Abstract

This study examines the role of Sustainable Human Resource (HR) practices as a catalyst for green finance adoption in Ghanaian banks, considering the mediating role of employee sustainability literacy and the moderating effect of regulatory pressure. Drawing from institutional theory and the resource-based view, the research explores how internally driven HR strategies and employee competencies influence banks’ engagement in sustainable financial products. Using a cross-sectional design and survey data from 491 HR professionals across Ghanaian banks, the study employs Partial Least Squares Structural Equation Modelling (PLS-SEM) to test five hypotheses. The results reveal that sustainable HR practices significantly enhance both employee sustainability literacy and green finance adoption. Employee sustainability literacy also exerts a strong positive influence on green finance adoption and mediates the relationship between HR practices and green finance outcomes. However, regulatory pressure did not significantly moderate this relationship, suggesting that internal organizational capabilities are more influential than external regulatory factors in driving sustainable finance adoption. The findings highlight the strategic importance of integrating sustainability-oriented HR practices and literacy programs to strengthen banks’ capacity for green innovation and competitiveness.

Suggested Citation

  • Rita Sarkodie Baffoe, 2025. "Sustainable HR Practices as a Catalyst for Green Finance Adoption in Ghanaian Banks: The Mediating Role of Employee Sustainability Literacy and Moderating Influence of Regulatory Pressure," Advances in Economics, Business and Management Research, in: Michael Snowden & Elikem Chosnel Ocloo & Peter Nyanor & Amevi Acakpovi (ed.), Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), pages 328-346, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-930-8_23
    DOI: 10.2991/978-94-6463-930-8_23
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