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Optimising Last-Mile Delivery Strategies: A Quantitative Study in the Rural Accra Distribution Network

In: Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

Author

Listed:
  • Theophilus Kofi Anyanful

    (Accra Technical University, Department of Procurement and Supply Chain Management)

  • Lydia Adu-Gyamfi

    (Accra Technical University, Department of Procurement and Supply Chain Management)

  • Daniel Arthur

    (Accra Technical University, Department of Procurement and Supply Chain Management)

Abstract

Last-mile delivery (LMD) remains the most complex and costly phase of logistics, accounting for over half of total distribution expenses. This study examines how optimisation strategies, digital transformation, and sustainability practices jointly enhance delivery performance in Accra’s rural distribution network, Ghana. Anchored in the Resource-Based View (RBV) and Institutional Theory, a quantitative cross-sectional survey was conducted among 250 logistics providers, FMCG distributors, and retailers. Data were analysed using Partial Least Squares Structural Equation Modelling (SmartPLS 4). The results reveal that optimisation strategies have the most substantial direct effect on delivery performance (β = 0.45, p

Suggested Citation

  • Theophilus Kofi Anyanful & Lydia Adu-Gyamfi & Daniel Arthur, 2025. "Optimising Last-Mile Delivery Strategies: A Quantitative Study in the Rural Accra Distribution Network," Advances in Economics, Business and Management Research, in: Michael Snowden & Elikem Chosnel Ocloo & Peter Nyanor & Amevi Acakpovi (ed.), Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), pages 292-312, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-930-8_21
    DOI: 10.2991/978-94-6463-930-8_21
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