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Building an AI Product Selection Optimization Model for Food Categories in Live-Streaming E-Commerce: A Multi-Dimensional Interactive Real-Time Selection Optimization Model (MDISOM)

In: Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

Author

Listed:
  • Xiaofang Zhang

    (Guangdong University of Science and Technology)

  • Kunyu Lu

    (Guangxi Quality Engineering Vocational College)

  • Huihua Zheng

    (Guangdong University of Science and Technology)

  • Jiachun Lin

    (Guangdong University of Science and Technology)

  • Heli Zhang

    (Guangdong University of Science and Technology)

Abstract

With the explosive growth of live-streaming e-commerce, traditional product selection methods struggle to meet the demands of the food category due to its characteristics such as short shelf life, strong seasonality, and low stand-ardization. This study proposes the Multi-Dimensional Interactive Real-Time Product Selection Optimization Model (MDISOM), which integrates five dimen-sions: product features, real-time interaction data, host characteristics, spatiotem-poral factors, and supply chain status. It achieves dynamic product selection op-timization through multimodal deep learning and reinforcement learning. Experi-ments demonstrate that MDISOM significantly outperforms baseline models in accuracy (84.7%), F1 score (0.834), and AUC (0.896). Practical applications achieved a 22.7% increase in sales revenue, an 18.9% boost in conversion rate, and a 15.3% improvement in inventory turnover efficiency. This study also vali-dates the effectiveness of a human-machine collaborative semi-automated product selection system, providing a theoretical framework and technical solution for food product selection in live-streaming e-commerce.

Suggested Citation

  • Xiaofang Zhang & Kunyu Lu & Huihua Zheng & Jiachun Lin & Heli Zhang, 2025. "Building an AI Product Selection Optimization Model for Food Categories in Live-Streaming E-Commerce: A Multi-Dimensional Interactive Real-Time Selection Optimization Model (MDISOM)," Advances in Economics, Business and Management Research, in: Qihui Chen & Nazrul Islam & Zulkiflee bin Mohamed & Yahua Xu (ed.), Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025), pages 485-493, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-916-2_52
    DOI: 10.2991/978-94-6463-916-2_52
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