IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-916-2_4.html

Analysis of Operation Model of Cross-Border E-Commerce in Singapore--Taking Shopee as an Example

In: Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

Author

Listed:
  • Gu Yu

    (Qingdao No.2 Middle School of Shandong Province)

Abstract

Southeast Asia is the fastest growing region of Internet users in the world, and Singapore is the most mature e-commerce market in Southeast Asia. This paper introduces Shopee’s business model in detail, including logistics model, payment model, marketing model and profit model. In terms of logistics model, Shopee provides efficient cross-border logistics solutions through self-built logistics and cooperative logistics platforms. In terms of payment model, Shopee cooperates with third-party payment platforms such as Payoneer, Pingpong and LianLianPay to provide merchants with safe and reliable payment options. In terms of marketing model, Shopee has successfully attracted a large number of users through subsidies, diversified marketing tools and social media marketing. The profit model mainly depends on commissions, transaction fees and service fees. In 2023, Shopee reported a remarkable revenue of 9 billion dollars, reflecting a 23.5% increase from the previous year. This demonstrates the success of SHOPEE’s business model.

Suggested Citation

  • Gu Yu, 2025. "Analysis of Operation Model of Cross-Border E-Commerce in Singapore--Taking Shopee as an Example," Advances in Economics, Business and Management Research, in: Qihui Chen & Nazrul Islam & Zulkiflee bin Mohamed & Yahua Xu (ed.), Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025), pages 23-31, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-916-2_4
    DOI: 10.2991/978-94-6463-916-2_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-916-2_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.