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Acceptance of drones in urban agriculture and contribution to sustainable development

In: Proceedings of the International Conference on Operations & Supply Chain Management 2025 (ICOSCM 2025)

Author

Listed:
  • Komal Chopra

    (Symbiosis Institute of Management Studies, Symbiosis International (Deemed University))

  • Pravin Dange

    (Symbiosis Institute of Management Studies, Symbiosis International (Deemed University))

  • Chanakya Kumar

    (Indira University, School of Business)

Abstract

The study examines the different factors impacting the adoption of drones in urban agriculture and their implications for sustainable practices. A theoretical model was proposed, incorporating performance expectancy, effort expectancy, environmental concern, scalability and affordability, regulatory environment, and adoption intention. The framework was further extended to assess the link between drone adoption and environmental sustainability. Data were collected from 225 urban farmers through purposive sampling and a structured questionnaire. Statistical tests were adopted to test the hypothetical relationships. The results show that performance expectancy, effort expectancy, scalability and affordability, environmental concern, and regulatory support significantly enhance farmers’ intentions to adopt drones. Moreover, adoption positively contributes to environmental sustainability, with environmental concern exerting a moderating influence. The research shows the role of drones in improving agricultural efficiency and promoting sustainable urban farming.

Suggested Citation

  • Komal Chopra & Pravin Dange & Chanakya Kumar, 2025. "Acceptance of drones in urban agriculture and contribution to sustainable development," Advances in Economics, Business and Management Research, in: Vandana Sonwaney & Sandeep Kumar Gupta & Kirti Nayal & Deepak Nirmal (ed.), Proceedings of the International Conference on Operations & Supply Chain Management 2025 (ICOSCM 2025), pages 224-236, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-914-8_15
    DOI: 10.2991/978-94-6463-914-8_15
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