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Identification of The Lemang Sales Problems as AaLahat Regency Souvenir for Sustainable Tourism Development

In: Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025)

Author

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  • Iwan Riady

    (Palembang Tourism Polytechnic, Culinary Arts Study Program)

  • Melati Pratama

    (Palembang Tourism Polytechnic, Culinary Arts Study Program)

Abstract

Lemang is one of the traditional Malay cuisines in Lahat Regency, especially in Tanjung Sirih Village. Residents in this village commercialize Lemang as a souvenir to represent Lahat Regency. Around 50 sellers rely on Lemang sales as their primary source of income. However, sales inconsistencies, such as irregular selling times, pose challenges. This study aims to identify and analyze Lemang sales problems using the fishbone diagram method, involving all sellers (saturated sampling). Interviews were conducted with indicators: Man, Machine, Method, Materials, Environment, and Measurement. The study found that 86% of Lemang buyers came from outside the region; 12.3% relied on buyers visiting their stalls; 22.8% did not use social media for promotion; 80% of sellers lacked innovation in sales; 7% sold only a few Lemang variants, and 14.2% of sales resulted in food waste. The findings highlight the limited technological adaptability among sellers as the primary issue.

Suggested Citation

  • Iwan Riady & Melati Pratama, 2025. "Identification of The Lemang Sales Problems as AaLahat Regency Souvenir for Sustainable Tourism Development," Advances in Economics, Business and Management Research, in: Ahmad Kurniawan & Yayan Dian Fitriansyah (ed.), Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025), pages 60-70, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-912-4_7
    DOI: 10.2991/978-94-6463-912-4_7
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