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Strengthening Climate Resilience Through Mindful Consumption: Community Practices and Economic Reflections from The Tidal Flood-Affected Community of Edakochi, Kerala

In: Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)

Author

Listed:
  • T. J. Santhimol

    (Kerala University of Fisheries and Ocean Studies, Doctoral Student, Department of Business Administration & Management)

  • K. K. Anoop

    (Kerala University of Fisheries and Ocean Studies, Assistant Professor, Department of Business Administration & Management)

Abstract

The present study investigates the adoption of mindful consumption as a climate resilience strategy by people in Edakochi, Kerala, a coastal area that is often affected by tidal flooding. It focuses on behavioural adjustments that go beyond conventional infrastructure-based fixes. The four aspects of mindful consumption acquisitive temperance, aspirational temperance, repetitive temperance, and flood-specific consumption behaviours, are examined in this study using a structured questionnaire given to 100 residents. Despite the moderate adoption of sustainable practices like repair, reuse, and flood-resilient shopping, the results show that status-driven and impulse buying behaviours continue to exist. The study emphasizes how consumption decisions made by the community might improve its ability to adapt to environmental issues. In the end, mindful consumption is presented as a useful strategy for adaptation and survival in climate-vulnerable environments, in addition to being an ecological ethic.

Suggested Citation

  • T. J. Santhimol & K. K. Anoop, 2025. "Strengthening Climate Resilience Through Mindful Consumption: Community Practices and Economic Reflections from The Tidal Flood-Affected Community of Edakochi, Kerala," Advances in Economics, Business and Management Research, in: Bejoy Joseph & Devi Sekhar R (ed.), Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025), pages 427-438, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-896-7_22
    DOI: 10.2991/978-94-6463-896-7_22
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