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Bibliometric Analysis of the Intersection Between Sensory Marketing and Artificial Intelligence: Trends, Influential Contributors, and Future Directions

In: Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)

Author

Listed:
  • Sherin Chacko

    (St Michael’s College, Research Scholar)

  • R. Amruthavarshini

    (Bharata Matha College, Assistant professor)

Abstract

This study conducts a thorough examination of existing literature to explore the intersection of sensory marketing and artificial intelligence (AI), defining the overall research domain, identifying key themes, notable contributors, and developing trends. The study employs Biblioshiny from the Bibliometrix R package to examine publication trends, sources, authors, and citations. It accomplishes this by utilizing information from the Scopus database along with a specific search query featuring sensory and AI-focused keywords. Results reveal a substantial rise in research output since 2018, peaking in 2023, mainly in major journals like the Journal of the Acoustical Society of America and prominent authors, including Rui J and Wang J. The most referenced studies merge fundamental acoustics with innovative AI applications, with acoustics as the central focus. The research highlights AI’s ability to improve multisensory consumer experiences while pinpointing shortcomings in non-auditory senses and ethical issues.

Suggested Citation

  • Sherin Chacko & R. Amruthavarshini, 2025. "Bibliometric Analysis of the Intersection Between Sensory Marketing and Artificial Intelligence: Trends, Influential Contributors, and Future Directions," Advances in Economics, Business and Management Research, in: Bejoy Joseph & Devi Sekhar R (ed.), Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025), pages 230-241, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-896-7_13
    DOI: 10.2991/978-94-6463-896-7_13
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