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Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco

In: Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

Author

Listed:
  • Reda Tamanine

    (EMAA Business School)

  • M’barek Houssas

    (Ibn zohr university, Ecole nationale de commerce et de gestion)

  • Yassine Baazizi

    (Ibn zohr university, Ecole nationale de commerce et de gestion)

  • Ichrak Fahim

    (Ibn zohr university, Ecole nationale de commerce et de gestion)

  • Mustapha Ahachmi

    (Ibn zohr university, Ecole nationale de commerce et de gestion)

Abstract

This study examines residents’ attitudes toward sustainable tourism in Agadir, Morocco, utilizing the Sustainable Tourism Attitude Scale (SUS-TAS). By implementing confirmatory factor analysis (CFA), the research identifies key dimensions of resident attitudes and assesses the reliability of SUS-TAS in this cultural context. Findings reveal a generally positive inclination towards sustainable tourism among Agadir's residents, highlighting significant variations based on age and education level. Younger and more educated residents show greater support for sustainable tourism initiatives, emphasizing environmental sustainability and economic benefits. The study contributes methodologically by validating SUS-TAS in a Moroccan context and underscores the importance of demographic considerations in sustainable tourism planning.

Suggested Citation

  • Reda Tamanine & M’barek Houssas & Yassine Baazizi & Ichrak Fahim & Mustapha Ahachmi, 2025. "Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco," Advances in Economics, Business and Management Research, in: Ait Oufkir Abdellah & Younes Ben Zaied & Mohamed Charif El Harrane & Lalla Touhfa Belgnaoui (ed.), Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), pages 655-670, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-892-9_38
    DOI: 10.2991/978-94-6463-892-9_38
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