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From Satisfaction to Sustainability: Topic Modeling Insights from a Decade of Airbnb Guest Reviews

In: Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

Author

Listed:
  • Linda Khchitif

    (Ibno Zohr University, National School of Commerce and Management)

  • Hind Benouakrim

    (Ibno Zohr University, Faculty of Legal, Economic and Social Sciences)

Abstract

This research examines the temporal evolution of satisfaction attributes in Morocco’s Airbnb ecosystem from 2013 to 2023 and analyzes their impact on tourism sustainability. Through the Latent Dirichlet Allocation (LDA) anal-ysis of 51,880 English-language reviews, our study reveals significant shifts in user satisfaction patterns, with host behavior and authentic local experiences emerging as key satisfaction drivers. The findings highlight Marrakech’s dominance, accounting for 56.4% of all reviews, which raises critical questions about equitable tourism distribution and urban sustainability in Morocco. While sustainability is not explicitly mentioned as a primary satisfaction factor, it significantly influences user preferences through the growing importance placed on cultural authenticity and culinary experiences. Seasonal analysis reveals peak periods during summer months (June-August) and winter holidays (December-January), highlighting implications for re-source management. These findings offer valuable perspectives for tourism stakeholders and policymakers, emphasizing the need for a comprehensive strategy that balances customer satisfaction with authentic experiences and environmental initiatives to build sustainable and equitable tourism in Morocco.

Suggested Citation

  • Linda Khchitif & Hind Benouakrim, 2025. "From Satisfaction to Sustainability: Topic Modeling Insights from a Decade of Airbnb Guest Reviews," Advances in Economics, Business and Management Research, in: Ait Oufkir Abdellah & Younes Ben Zaied & Mohamed Charif El Harrane & Lalla Touhfa Belgnaoui (ed.), Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), pages 352-375, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-892-9_21
    DOI: 10.2991/978-94-6463-892-9_21
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