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Social Entrepreneurship and Generation Z in Morocco: The Influence of Gender, Formation, and Para-University Experience

In: Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

Author

Listed:
  • Et-Touzany Oumaima

    (University of Ibn Zohr, Laboratoire de Recherche en Tourisme, Innovation et Développement Durable)

  • El Amrani El Hassani Afafe

    (University of Ibn Zohr, Laboratoire de Recherche en Tourisme, Innovation et Développement Durable)

Abstract

Social entrepreneurship represents an entrepreneurial model that combines the pursuit of a social mission with commercial viability. In Morocco, Generation Z, representing approximately 28% of the population, operates within a context characterized by growing interest in this entrepreneurial approach. However, the determinants of this interest remain underexplored, particularly regarding the influence of gender, formation in social entrepreneurship, and para-university experience in social and environmental projects. This study employs a hypothetico-deductive approach and proposes a conceptual framework analyzing the impact of these three factors on Generation Z’s interest in social entrepreneurship. Three hypotheses were formulated: (H1) women demonstrate greater interest in social entrepreneurship than men; (H2) formation in entrepreneurship, particularly social entrepreneurship, enhances Moroccan Generation Z’s interest in social entrepreneurship; (H3) para-university experience in social and environmental projects increases interest in social entrepreneurship. The methodology is based on stratified random sampling of students from the National School of Commerce and Management of Agadir, born between 1997 and 2012. Data collection through a structured questionnaire administered to the sample is currently underway. Analysis will be conducted using JASP software, an open-source tool recognized for its diverse statistical testing capabilities and comprehensive data analysis functions. At this stage, this research presents the conceptual and methodological framework; empirical results will be presented subsequently. By establishing the conceptual and methodological foundation for this analysis, this research contributes to better understanding the factors influencing Generation Z’s interest in social entrepreneurship. It also paves the way for future research into designing educational systems that cultivate a culture of social impact entrepreneurship.

Suggested Citation

  • Et-Touzany Oumaima & El Amrani El Hassani Afafe, 2025. "Social Entrepreneurship and Generation Z in Morocco: The Influence of Gender, Formation, and Para-University Experience," Advances in Economics, Business and Management Research, in: Ait Oufkir Abdellah & Younes Ben Zaied & Mohamed Charif El Harrane & Lalla Touhfa Belgnaoui (ed.), Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), pages 297-306, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-892-9_18
    DOI: 10.2991/978-94-6463-892-9_18
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