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Drivers of Cost of Quality Management in the Moroccan Agrifood Sector: A Qualitative Exploration Approach

In: Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

Author

Listed:
  • Ouafa Barakat

    (Ibn Zohr University, The National School of Business and Management (ENCG))

  • Taib Elassimi

    (Ibn Zohr University, The National School of Business and Management (ENCG))

Abstract

This study addresses the need to understand the drivers behind the adoption of Cost of Quality (CoQ) management in Morocco’s agrifood sector, emphasizing its relevance to competitiveness and sustainability. Employing qualitative analysis through semi-structured interviews and content analysis using NVivo 14 software, we identified key drivers, including cost efficiency, improved quality and customer satisfaction, regulatory compliance, competitive advantage, sustainability awareness, financial justification, and performance monitoring. The findings contribute to the theoretical understanding of CoQ adoption in emerging markets and provide practical recommendations, such as establishing cost-tracking systems, integrating CoQ with regulatory and sustainability frameworks, leveraging digital tools, and promoting continuous training. The study also recommends stronger engagement from educational institutions to integrate CoQ principles into professional development and curricula.

Suggested Citation

  • Ouafa Barakat & Taib Elassimi, 2025. "Drivers of Cost of Quality Management in the Moroccan Agrifood Sector: A Qualitative Exploration Approach," Advances in Economics, Business and Management Research, in: Ait Oufkir Abdellah & Younes Ben Zaied & Mohamed Charif El Harrane & Lalla Touhfa Belgnaoui (ed.), Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), pages 225-245, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-892-9_14
    DOI: 10.2991/978-94-6463-892-9_14
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