Analysis of Hot Topics and Trends in International Business Research Based on Citespace - Taking WOS Data as an Example (2016-2025)

With the rapid development of the country, international business is becoming an indispensable and important force, promoting economic growth and industrial structure upgrading, but there are also a lot of problems such as intellectual property protection, cultural differences and moral conflicts, and consumer rights protection. At present, international business has been affected by the global supply chain due to the tariff war, resulting in problems such as rising global supply chain costs. With the help of CiteSpace tools, this study conducts a visual analysis of relevant domestic and foreign literature from 2016 to 2025, and analyzes the research status, hot spots and trends of international business in the past 10 years. The study found that the current research perspective has shifted from a single subject decision-making to a paradigm of complex system governance, and since 2023, researchers have begun to emphasize methodological innovation and interdisciplinary integration. However, existing research still has shortcomings in terms of imbalance of knowledge power between the North and the South, lack of ethical quantitative tools, split response to civilization crises, deepening dangers of the digital divide, and short-sightedness in resilience assessment. This article puts forward suggestions from the perspectives of government policies, development responsibilities of multinational enterprises, and sustainable development factors to provide guidance for the future development and dynamic balance of international business.