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The Impact of Immersive Interactive Technology on Museum Visitors’ Willingness to Attend Exhibitions

In: Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

Author

Listed:
  • Leiming Chen

    (Beijing Normal-Hong Kong Baptist University, School of Culture and Creativity)

Abstract

With the continuous development of digital technology, immersive interactive technologies such as VR and AR are increasingly being used in museum exhibitions, becoming an important means to enhance the audience's experience and increase their willingness to participate in the exhibition. However, research on its influencing mechanism is still insufficient. Based on 281 random sampling questionnaire data, this paper explores the relationship between immersive interactive technology, interactive experience, immersion, and willingness to visit the exhibition. The study found that all three have a significant positive impact on the willingness to visit the exhibition, among which immersion has the strongest effect (β=0.440). This study fills the gap in empirical research and provides theoretical support and practical guidance for the design of digital exhibitions in museums, emphasizing the key value of experience optimization with "immersion" as the core of promoting cultural communication and public participation.

Suggested Citation

  • Leiming Chen, 2025. "The Impact of Immersive Interactive Technology on Museum Visitors’ Willingness to Attend Exhibitions," Advances in Economics, Business and Management Research, in: Abdelhak Senadjki & Chee Yoong Liew & Yahua Xu & Fong Peng Chew (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), pages 808-814, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-888-2_80
    DOI: 10.2991/978-94-6463-888-2_80
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