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Research on the Innovation of Luxury Brand Marketing Model: Taking LV Café as an Example

In: Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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  • Sihao Zeng

    (South-Central Minzu University)

Abstract

The cross-border marketing of luxury brands has gradually become a new strategic path to enhance brand value. In this paper, taking the innovative practice of Louis Vuitton (LV) opening a café as an example, combining cross-border operation and experiential marketing methods, we deeply explore how LV expands its brand influence. Through the analysis of business model innovation, marketing strategy discussion and consumer feedback, immersive space, realistic business model and efficient integration of social media communication channels, these factors are the key to its success. The research results show that the success of luxury brands’ cross-border marketing depends on brand scene shaping, social communication strategy and effective extension mechanism of brand value. At the same time, experiential marketing can significantly enhance brand loyalty and market penetration.

Suggested Citation

  • Sihao Zeng, 2025. "Research on the Innovation of Luxury Brand Marketing Model: Taking LV Café as an Example," Advances in Economics, Business and Management Research, in: Abdelhak Senadjki & Chee Yoong Liew & Yahua Xu & Fong Peng Chew (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), pages 792-798, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-888-2_78
    DOI: 10.2991/978-94-6463-888-2_78
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