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Analysis of Marketing Strategies for Low Cost Airlines

In: Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

Author

Listed:
  • Ruichen Wu

    (Monash University, Monash Business School)

Abstract

The global aviation industry has entered a new stage of rapid recovery and prosperity since the haze of the COVID-19 epidemic has gradually dissipated and significant prevention and control results have been achieved. The complex business operation mode and strategy of this industry have not only attracted widespread attention and in-depth exploration from industry professionals, but also stimulated strong interest and exploration enthusiasm among academic researchers. In recent years, low-cost airlines (LCCs) have emerged as a rising force in the aviation market. Compared with traditional airlines, LCCs have simplified their service content and passenger experience, but have demonstrated stronger market competitiveness through their unique business models. Especially its flexible and versatile route strategy has played a key role in improving performance, opening up new perspectives for academic research. This article will focus on the two core strategies for low-cost airlines to increase profits - cost reduction and revenue growth, and deeply analyze the logic and operational wisdom behind them.

Suggested Citation

  • Ruichen Wu, 2025. "Analysis of Marketing Strategies for Low Cost Airlines," Advances in Economics, Business and Management Research, in: Abdelhak Senadjki & Chee Yoong Liew & Yahua Xu & Fong Peng Chew (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), pages 714-720, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-888-2_68
    DOI: 10.2991/978-94-6463-888-2_68
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