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Analysis of the Mutual Influence of Network Culture and Digital Economy

In: Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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  • Fengjia Liu

    (Ningbo Univercity of Technology)

Abstract

In the current market, a number of industries have emerged in response to growing consumer preferences for network culture and the expanding size of the digital marketplace, offering many new business models. Through literature review and case studies, this paper focuses on the interaction between network culture and the digital economy and its multidimensional impact on social development. It is found that the symbiotic mechanism of network culture and digital economy has an interrelationship with technology-driven business model innovation, which reconfigures the chain of cultural production and consumption through algorithmic technology, and shifts the content dissemination from ‘people looking for information’ to ‘information looking for people’. The closed-loop economic model of ‘user stickiness-precise marketing-derivative development’ has been formed. The interaction between the two has spawned new industries while making ordinary users the main body of cultural value creation. However, this situation carries the systemic risk of a multi-dimensional outbreak and requires a multi-party governance framework to ensure economic innovation and sustainable cultural development.

Suggested Citation

  • Fengjia Liu, 2025. "Analysis of the Mutual Influence of Network Culture and Digital Economy," Advances in Economics, Business and Management Research, in: Abdelhak Senadjki & Chee Yoong Liew & Yahua Xu & Fong Peng Chew (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), pages 420-428, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-888-2_41
    DOI: 10.2991/978-94-6463-888-2_41
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