IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-888-2_102.html

Localization vs. Globalization in the External Communication of Zhoushan Folk Culture with New Quality Productive Forces

In: Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

Author

Listed:
  • Yuye Lu

    (Zhejiang Ocean University)

  • Jingjing Lu

    (Zhejiang Ocean University)

Abstract

Amid global cultural integration, Zhoushan folk culture’s external communication struggles to balance localization and globalization. This study explores how New Quality Productive Forces address these challenges through modern translation technologies and cultural adaptation strategies, focusing on core elements like Guanyin belief, the Fishing Opening Festival, and boat decoration art. It identifies key issues in current translation practices, such as cultural discount and terminology confusion, and reveals limitations of mainstream tools in handling culturally specific items. A "three-dimensional modeling" approach is proposed, combining linguistic precision (bilingual terminology databases), cultural depth (multimodal annotations), and technological integration (CAT tools and AR systems). Case studies (e.g., optimized translation of the Fishing Opening Festival) demonstrate its effectiveness in enhancing cross-cultural communication, with dynamic, audience-tailored adaptations (supported by VR and AI) improving international receptivity while preserving cultural authenticity. The paper advocates for future developments like knowledge graphs and global cultural databases to bridge the cultural divides.

Suggested Citation

  • Yuye Lu & Jingjing Lu, 2025. "Localization vs. Globalization in the External Communication of Zhoushan Folk Culture with New Quality Productive Forces," Advances in Economics, Business and Management Research, in: Abdelhak Senadjki & Chee Yoong Liew & Yahua Xu & Fong Peng Chew (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), pages 1046-1052, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-888-2_102
    DOI: 10.2991/978-94-6463-888-2_102
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-888-2_102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.