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Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd

In: Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Author

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  • Jingyun Mo

    (Jiangxi University of Finance and Economics, School of Economics)

Abstract

With the development of technologies such as cloud computing and big data, China is accelerating into the digital economy era, and the integration of the real economy and the digital economy is deepening. Enterprises are reshaping their production and operation models through digital means to improve efficiency and competitiveness. As a representative of China’s apparel manufacturing industry, Bosideng started its digital transformation in 2014 and entered the accelerated integration stage in 2019, with significantly improved operational efficiency. Based on the case study and literature study, this paper takes Bosideng, a leading down jacket enterprise in China, as a case study to explore the transformation motivation of Bosideng, and combined with value creation theory, Bosideng’s digital transformation path of the production chain, supply chain and service chain is disassembled, and financial indicators are used for analysis. It is found that Bosideng has enhanced its profitability, operational ability, solvency and development ability by enabling the production chain, supply chain and service chain through digital technology, and increasing the value of enterprises. As a leader in the industry, Bosideng’s digital transformation practice has benchmarking significance, which provides an effective reference for the transformation and upgrading of peer enterprises and traditional manufacturing enterprises.

Suggested Citation

  • Jingyun Mo, 2025. "Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), pages 784-793, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-874-5_90
    DOI: 10.2991/978-94-6463-874-5_90
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