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Integration of Artificial Intelligence and Big Data in Financial Management: A Comprehensive Review and Case Analysis

In: Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

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  • Yujing Liu

    (North China University of Science and Technology, School of Economics and Management)

Abstract

The merging of artificial intelligence (AI) and big data analytics has drastically changed the processes of financial management and offered limitless potential for improving efficiency and insights. This paper provides a rich unveiling of literature pertaining to AI and big data analytics in financial management to demonstrate how it can transform traditional practice. This includes a review of the literature focused on the use of AI and big data by the financial management sector and how it informs decision-making, risk management, and strategic planning. Through specific case studies, this paper demonstrates the practical application and advantages of AI and big data analysis in the field of financial management, such as fraud detection, algorithmic trading and customer relationship management scenarios. The study also identified challenges, including data privacy risks, system security risks, and gaps in expertise needed to effectively manage these technologies. Future research directions are also discussed, emphasizing the need to develop more powerful artificial intelligence models and in-depth analysis of the ethical implications involved in the financial decision-making process. This paper provides support for the discussion of promoting sustainable financial practices with the help of artificial intelligence and big data, not only explaining how to effectively integrate these technologies into financial management strategies to maximize benefits but also proposing thinking directions for related challenges.

Suggested Citation

  • Yujing Liu, 2025. "Integration of Artificial Intelligence and Big Data in Financial Management: A Comprehensive Review and Case Analysis," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), pages 727-735, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-874-5_84
    DOI: 10.2991/978-94-6463-874-5_84
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