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A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market

In: Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Author

Listed:
  • Yue Yin

    (Immersion academy school)

Abstract

With the improvement of environmental awareness and the support of government policies, the sales of new energy vehicles have grown significantly in Europe. As a leader in the EV market, Tesla has both opportunities and challenges in the European market. This study focuses on Tesla’s competitive strategy in the European EV market and analyzes how it formulates and implements its competitive strategy to gain market advantages in the fast-developing European EV market through literature research and multiple data analysis. The study finds that Tesla has rapidly seized the market with its high-end models, self-driving technology and environmental awareness, built a huge network of supercharging stations, and adopted a direct-to-consumer sales model. However, sales have declined in the face of a range of political factors and diversifying consumer demand. The results of the study reveal Tesla’s strengths and weaknesses in the European market, which not only provides a reference for Tesla to optimize its strategy but also provides experience and inspiration for national car companies to go overseas.

Suggested Citation

  • Yue Yin, 2025. "A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), pages 576-584, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-874-5_67
    DOI: 10.2991/978-94-6463-874-5_67
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