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The Impact of Financial Short Videos on Behavioral Decision-Making of Novice Investors

In: Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Author

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  • Kaiyuan Wang

    (Luoyang Institute of Science and Technology, School of Educational Science and Music)

Abstract

With the rapid popularization of mobile Internet technology, the transmission channel of financial knowledge has changed significantly and gradually moved to short video platform. This change has had a systemic and profound impact on novice investors with limited investment experience. This study focuses on in-depth analysis of the impact path of algorithmic recommendation mechanisms in financial short videos on the behavioral decisions of novice investors. Short video platforms have reconstructed the dissemination mode of financial knowledge through algorithm recommendations, bringing significant changes to inexperienced investors. The algorithm recommendation mechanism is prone to giving rise to the "information cocoon" effect, allowing investors to only access specific information; Meanwhile, the content design of financial short videos may also lead to cognitive biases. The synergy between the two leads to alienation in the decision-making of novice investors. To this end, a governance framework has been proposed, which includes establishing an algorithm transparency evaluation system, implementing content classification management, and strengthening qualification supervision. The aim is to develop systematic solutions and provide practical references for regulatory policy formulation and novice investor decision-making optimization.

Suggested Citation

  • Kaiyuan Wang, 2025. "The Impact of Financial Short Videos on Behavioral Decision-Making of Novice Investors," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), pages 159-164, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-874-5_20
    DOI: 10.2991/978-94-6463-874-5_20
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