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The Mediating Effect of Eudaimonic Wellbeing on the Influence of Travel Motivation on Tourist Satisfaction and Destination Loyalty (A Case Study of Tourist Visiting Solo City)

In: Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025)

Author

Listed:
  • Lailiy Anisatul Maula

    (BPD University)

  • Fitri Lukiastuti

    (BPD University)

Abstract

This study aims to analyze the influence of travel motivation on tourist satisfaction and destination loyalty, with eudaimonic well-being as a mediating variable. The research was conducted on domestic tourists visiting Solo City, Central Java, Indonesia. This research uses purposive sampling technique. A total of 150 respondents fullfil the criteria completed a Likert-scale based questionnaire. Data analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach using SmartPLS 4 software version 4.1.1.2. The results show that travel motivation has a positive and significant effect on eudaimonic well-being, tourist satisfaction, and destination loyalty. Eudaimonic well-being also significantly influences tourist satisfaction and destination loyalty. Furthermore, eudaimonic well-being partially mediates the relationship between travel motivation and both tourist satisfaction and destination loyalty. These findings suggest that psychological aspects such as eudaimonic well-being play an important role in shaping satisfying tourism experiences and fostering tourist loyalty to destinations. Practically, this study encourages tourism managers and policymakers to design tourism programs that emphasize eudaimonic wellbeing which in turn strengthen both tourist satisfaction and destination loyalty.

Suggested Citation

  • Lailiy Anisatul Maula & Fitri Lukiastuti, 2025. "The Mediating Effect of Eudaimonic Wellbeing on the Influence of Travel Motivation on Tourist Satisfaction and Destination Loyalty (A Case Study of Tourist Visiting Solo City)," Advances in Economics, Business and Management Research, in: Ali Mursid & Fitri Lukiastuti (ed.), Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025), pages 285-292, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-862-2_25
    DOI: 10.2991/978-94-6463-862-2_25
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