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Gen Z FOMO Economy in Tourism and Hospitality: Capitalizing on Generational Urgency for Unique Experiences

In: Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025)

Author

Listed:
  • Shardul Durge

    (DAIMSR, Research Scholar)

  • Chaithra K. Poojary

    (NICMAR, Post Graduate Student)

  • Pushparaj Kulkarni

    (DAIMSR, Assistant Professor)

  • Vivek Pimplapure

    (DAIMSR, Associate Professor)

Abstract

The consumption habits of Generation Z are increasingly guided by a pressing need to seek out rare and memorable experiences. Within the tourism and hospitality sectors, the Fear of Missing Out (FOMO) has emerged as a dominant influence, shaping where and how this generation travels, what they value, and how they interact with brands. As digital natives heavily immersed in social media, real-time engagement, and peer trends, Gen Z exhibits a heightened sensitivity to this phenomenon. This paper explores whether FOMO significantly sways Gen Z’s travel and spending choices within these industries. The study introduces the concept of the “Gen Z FOMO Economy” and investigates how companies can effectively leverage this generational urgency for limited-time or once-in-a-lifetime experiences. It highlights how FOMO shapes decision-making and discusses actionable branding and engagement strategies that help businesses strengthen customer loyalty, foster deeper connections, and thrive in a competitive market.

Suggested Citation

  • Shardul Durge & Chaithra K. Poojary & Pushparaj Kulkarni & Vivek Pimplapure, 2025. "Gen Z FOMO Economy in Tourism and Hospitality: Capitalizing on Generational Urgency for Unique Experiences," Advances in Economics, Business and Management Research, in: Swaranjeet Arora & Tanzeem Hasnat & Praveen Gupta & Rekha Gupta & C. P. Gupta (ed.), Proceedings of the International Research Conference on Resilience for Sustainability: Management Practices and Strategies for the Future (IRC 2025), pages 243-256, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-860-8_17
    DOI: 10.2991/978-94-6463-860-8_17
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