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The Influence of Performance and Innovative Behavior on Competitive Advantage in Millennial Generation Business in Padang City

In: Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022)

Author

Listed:
  • Chichi Andriani

    (Universitas Negeri Padang)

  • Ilham Thaib

    (Universitas Negeri Padang)

  • Mega Asri Zona

    (Universitas Negeri Padang)

Abstract

The purpose of this study is to ascertain the relationship between per- formance and innovative behavior and competitive advantage in millennial gen- eration businesses in Padang City. All of Padang City’s coffee shops, café & restaurants make up the study’s population of millennial business owners. The criteria for sampling were as follows: (1) the business owner belongs to the gen- eration born between 1995 and 2010; (2) the business age is between 1 and 10 years; and (3) the business has a profit of more than Rp. 10,000,000/year, mak- ing the sample for this study comprised of 270 coffee shops, café & restaurant. After distributing the surveys, the research data were analyzed using multiple linear regression. According to the study’s findings, competitive advantage in the coffee shop, café, and restaurant industries in Padang City was influenced by performance and innovative behavior.

Suggested Citation

  • Chichi Andriani & Ilham Thaib & Mega Asri Zona, 2025. "The Influence of Performance and Innovative Behavior on Competitive Advantage in Millennial Generation Business in Padang City," Advances in Economics, Business and Management Research, in: Firman Firman & Shuhymee Shuhymee & Rangga Handika & Muhammad Rizky Prima Sakti & Astri Yuza Sari & (ed.), Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), pages 737-744, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-839-4_62
    DOI: 10.2991/978-94-6463-839-4_62
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